Chatterbox #1: Noor Rashid from iBOXED on BOX+
We were delighted to welcome Noor from iBOXED as our first ever podcast guest to chat about BOX+ and his venture into the self storage market.
On our first episode, Unleashing BOX+: The Game-Changer for Self Storage Entrepreneurs, Marketing Director Lewis Pennicott sat down with Noor Rashid to discuss his recent diversification from property development into the self storage industry and the highs and lows of opening iBOXED.
They covered a variety of topics, including the increased demand for storage in the UK, the importance of branding, and the factors that need to be considered when opening a debut site. They also discussed how our BOX+ service, which was created to help new and existing self storage businesses thrive, was a major factor in the successful launch of iBOXED.
Other talking points include:
- Lack of space in new homes
- Initial concerns about entering the market
- The power of old-school marketing and how flyer drops worked for them
- How they manage their site with the help of Stora
- Planning permission
- Not falling into the ‘location trap’ naming convention
- And last but not least, how partnering with us to use our BOX+ service supported them in multiple ways and helped drive customer into their units.
Here are the links to view or listen to episode 1 on the following platforms:
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