Self storage is a booming £1bn industry that continues to grow! Join our expert-led webinar with Farmers Weekly on Tuesday, 18th March at 17:00 – 18:15. Learn how to navigate planning permission hurdles, identify when planning is or isn’t required, and tackle common restrictions with confidence. Discover the key steps for diversifying your land for self storage purposes and ensuring a smooth application process.

Following our first successful webinar last year, Cleveland’s own marketing director, Lewis Pennicott, will be one of the key speakers in this years’ webinar. Lewis has been with Cleveland for over nine years and has advised many self storage operators to help them grow. Drawing on his knowledge and diverse network, he has developed BOX+, a one-stop service for self storage operators.

The Founding Director of ET Planning, Emily Temple, will be joining Lewis. ET Planning is an independent planning consultancy established in April 2017. Emily has over 20 years’ experience in planning, within both the public and private sector, and has contributed to successful approval of many self storage sites.

It's great to host a second webinar following the success of last year's event. Planning is one of the main issues we are consistently asked about, it’s great to have one of our BOX+ partners, ET Planning, involved this year to share their expertise. At Cleveland Containers, we are committed to supporting operators who are looking to run a remotely-managed, hands-free self storage business and overcome the challenges that come with the planning process.

Lewis Pennicott, Marketing Director at Cleveland

Through an insightful presentation, Lewis and Emily will explore key topics essential for farmers looking to venture into self storage, including:

  • Understanding the application process and typical timelines
  • Traffic and road access requirements
  • The government’s ‘biodiversity net gain’ initiative
  • Site expansion strategies, including double stacking units
  • Navigating restrictions in Green Belt and Flood Zone areas
  • Expert tips for running a hands-free self storage business

Check out last year’s Farmers Weekly webinar on transforming spare land into self storage. We co-hosted a live session with Gavin Shields from Stora, discussing how to create dependable, recurring income with a hands-free, remotely- operated self storage business.


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